small business consulting services

"Our Job Isn't to Teach You Your Profession; It's to Teach You How to Build and Manage a Successful Business...and Live to Tell the Story!"

Marketing & Advertising.

“ Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”  --definition of marketing as released by the American Marketing Association, January 2008. 

There are many concepts, strategies, and tactics that people have invented over the years for the purpose of marketing, but it's true function remains the same: creating, packaging, and disseminating a product or service of value to publics of interest. 

There are a few fundamentals of marketing, however that must be consistent in any type of business.

• Marketing must be preceded by research
• It must be matched to its intended public audience/target and communicated in an understandable way
• It must be a consistent function
• The results must be measured and analyzed
• It must be coordinated with other promotional campaigns (PR, sales, advertising, branding initiatives, etc.)

We can help by giving you the tools that fit your product or service to the intended target you wish to reach.  

You wouldn't go fishing for tuna in a canoe on Lake Ontario using a fly-rod, would you?  Of course not.  But, unfortunately, many business go after the wrong customer in the wrong place in the wrong way, thus getting results they don't want. 

We can help with simple tactics and strategies to reverse a situation quickly, or help design a campaign to get you more of the business you want in a way that fits your needs and a cost that you can handle.

Hiring, Firing, & Managing Employees.

"Be slow to hire...and quick to fire." 

"It's not the people you fire who give you grief.  It's the ones you DON'T fire that do."

Those are adages, that despite their triteness, have some profound truth to them. 

Ever fire someone and have them thank you anyway? 

Ever fire someone and have them bring you a personal gift later as a thank you for the opportunity and experience?

Ever fire someone and have them later refer you business?  A lot of business?

If not, it's because you never hired correctly, managed correctly, and had your systems in place where termination was as comfortable and reasonable as possible for everyone involved.

It is possible to hire, retain, and keep the employees that you want.  

We can show you how.  

Getting Your Money Paid In Full.

Did you ever look at your growing A/R and ask yourself, "Why is it so hard to get paid for an honest day's work?"

There are secrets to collecting your money and managing your A/R that are simple, doable, and that keep the money coming in consistently, without having to use collection agencies, attorneys, small claims courts, threat letters, and the like. 

Getting paid is something that should be the least of your concerns.  If it isn't, you definitely need our help.

 Remarkably simple solutions.

Incredibly effective results.

Surprisingly affordable  service.

That's Avail Consulting's Promise.   Bank On It!