I got a job in 1999 because a guy in my profession was leaving the profession to begin an internet start-up with his brother and a friend on the east coast. It was a hush-hush deal; he couldn’t talk about it out of fear someone might steal the idea.

He was set to leave the area, put his house up for sale and move to Boston to grab the ‘golden ring’ as he put it.

Seven months later I saw him; he was employed as a rep selling artificial limbs in doctor’s offices.

It bombed. No plan. No money. No golden ring.

Unfortunately, his scenario is not unusual.

Implementation Failure.

Most of the entrepreneurs of small business plans have good ideas of planning, but their plans stick only to paper and are never implemented. This is part of the entrepreneurial “seizure” coined by Michael Gerber. A guy or girl in business for themselves gets so caught up in working “in” the business that they never work “on” the business — i.e. they never see the plan through to completion, or modify it when necessary.

Sometimes, these entrepreneurs have so many ideas, that they get confused in sorting techniques in a proper manner and fail to recognize which kind of technique is to be used when so as to expand or improve sales. So, even if they dream big, or aim high, their plans fall short.

To write a sensible but inspiring business plan and to implement it efficiently is the most important requirement of small enterprises. When writing a plan, it is important to take safe but essential risks. There is also a necessity to do market research as well as take inventory of your strengths as well as weaknesses.

The plans, strategies, and tactics should be practical and must hold validation, because it is not enough to dream alone; the dream should also have a logical backup. Dream big, but plan hard.

”Zeroes and Ones Will Take You There”

(If anyone can tell me where I got that line from, you win a free consult with me!)

With modern technology and the Internet growing in leaps and bounds, it becomes simpler for the entrepreneurs to use leverage at the click of the mouse. Whether it be for doing market research, advertising, marketing, or selling, using the internet is no longer an luxury for many small businesses.

It’s a necessity.

Continue..one more page to go!

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