I - Impinge!  The design (imaging, layout, color-scheme) should work synergistically to create a promotional piece that get's attention and keeps the individual from throwing it away. Direct copy guru Gary Halbert said it best: 'People sort their mail over a garbage can.'

Your brochure needs to evoke a response. If you've completed the above steps, you should be okay. By doing your brochure printing in an impactful way, people will remember your brochure more and you will get your messages across faster.

N - Nouveu.  People are fickle and fad-oriented. What's new, becomes old quickly. MySpace in 2006 is taking a back seat to Twitter and Facebook in 2009. Pop-culture and trends change quickly, and your brochures must also change with the times...as long as your market is changing as well.

Keep up to date on images/memes that are of use in communicating with your audience.

G - Good stock: If you've come this far in the article and are taking notes or nodding your head, congratulations. Your last point of contention is to choose good paper. I've received brochures on cheap paper and my first thought is: "cheap product/service". Conversely, when I get a quality brochure, I think: "quality company/service/product".

Go with the highest quality stock you can afford. Glossy works best.

Great! That is the winning formula for brochure printing. Take note of these items and you should be able to apply them the next time you invest in promotional materials.

Call us Today for help in doing market surveys, design, or project management of your next promotional activity. You'll get a higher rate of return, better PR and more bang for your buck.